Apple has one of the most loyal fan bases in the world, and this has been the case even as far back as 1984 when the original Macintosh was introduced. In fact, when Apple was on the brink of bankruptcy in the 90’s, devoted Apple fans reportedly hung around the Mac section of computer stores and recommended them to shoppers. This brand loyalty is fairly unique to Apple, since other tech companies like Microsoft or Google don’t have such a dedicated following. Apple recognized this was a competitive advantage and did everything they could to strengthen their fan base. And…

Greg Wyatt Jr

Owner of the Apple Explained YouTube channel

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